Defining Quality in Sample eBook

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A discussion of the most important factors in defining sample quality, and Innovate’s specific approaches to several industry-wide problems in survey design and sampling.

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Innovate Podcast Series Episode 1

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Lisa Wilding-Brown of Innovate and Mark Menig, CEO of True Sample sit down to discuss some of the most pressing questions and concerns related to sample quality in the industry. 

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Innovate Podcast Series Episode 4

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Lisa and Mark look at the challenges of good survey design is accounting for all of the different factors – data quality, fraud protection, mobile compatibility, and general user experience.

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Panel Sourcing Difficult Audiences

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A guide illustrating the specific best practices Innovate recommends for building and utilizing panels for market research, recruitment methods, and ensuring accuracy and availability.

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Innovate Podcast Series Episode 2

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Lisa and Mark dive into the perception of potential sample fraud, followed by a discussion of overall expectations about sample quality from buyers and what kinds of questions the industry is asking.

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Webinar: Not Everyone Values Quality

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Mark Menig, CEO of TrueSample and Lisa Wilding-Brown, CRO of Innovate, explored various strategies to help research professionals navigate the challenging landscape of online sample quality.

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Quality Isn't Expensive, It's Priceless

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Since the inception of our company several years ago, our philosophy has focused on layering in dozens of mechanisms to thwart online malicious behaviors. These layers are dynamically changing..

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Innovate Podcast Series Episode 3

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In Episode 3 of the Innovate Podcast Series, Lisa and Mark discuss the recent spike in fraudulent activity affecting online publishing and advertising, and the impact it is having on market researchers.

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