InnovateMR conducted a study among 1,000 US business professionals to understand the impact of COVID-19 on B2B perceptions, struggles, and predictions for the future.

Special thanks to the many clients who contributed questions.

Download the Executive Summary to view the results among a variety of topics:

  • Perspectives on social distancing
  • Personal employment concerns
  • The impact of the pandemic on business health
  • Revenue outlook
  • Predictions for 2021 household income
  • Support from employers
  • Company activities put on hold
  • Company actions as a result of the pandemic
  • Perspectives on remote working
  • Security risks for companies
  • Childcare coordination & homeschooling challenges
  • Office policies over the next 12 months
  • Positive benefits of the pandemic
  • Future investment in technology & marketing
  • Business greetings in the future

View results from our studies into the consumer mindset here: Wave 3, Wave 2, Wave 1

If you have additional questions or would like to chat about a specific need or project please e-mail

COVID-19 B2B Study Executive Summary