InnovateMR conducted a study among 2,000 US consumers to understand consumer perceptions, the impact on purchasing, as well as planning for a post-COVID-19 world.

Today we’re sharing insights from our second consumer pulse study on the social and economic impact of coronavirus (COVID-19).

Special thanks to the many clients who contributed questions.

Download the Executive Summary to view the results among a variety of topics:

  • Current physical & mental health
  • Personal financial impact
  • Local, state, and federal government response
  • Confidence in healthcare & screening
  • Trust in information sources
  • Perspective on social distancing
  • Educational disruption
  • Activities during COVID-19
  • Delays in various activities during COVID-19
  • Future activities and purchases planned following the COVID-19 pandemic

View results from our inaugural Wave 1 here and the latest Wave 3 here.

If you have additional questions or would like to chat about a specific need or project please e-mail

COVID-19 Consumer Study Wave 2 Executive Summary