ESOMAR 28

Review the Questions for Buyers of Online Samples to Ask


ESOMAR 28 Report Innovate.jpgThe primary aim of these 28 Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.

Put another way, the aim is to help researchers to ensure that what they receive meets their expectations. The questions are also designed to introduce consistent terminology for providers to state how they maintain quality, which enables buyers to compare the services of different sample suppliers.

Notes on the context of the questions explain why the questions should be asked and which issues researchers should expect to be covered in the answer. Download your PDF copy of the report by completing the form:


Download ESOMAR 28