Defining Quality in Sample eBook


A discussion of the most important factors in defining sample quality, and Innovate’s specific approaches to several industry-wide problems in survey design and sampling.

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Innovate Podcast Series Episode 1

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Lisa Wilding-Brown of Innovate and Mark Menig, CEO of True Sample sit down to discuss some of the most pressing questions and concerns related to sample quality in the industry. 

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Innovate Podcast Series Episode 4

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Lisa and Mark look at the challenges of good survey design is accounting for all of the different factors – data quality, fraud protection, mobile compatibility, and general user experience.

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Panel Sourcing Difficult Audiences

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A guide illustrating the specific best practices Innovate recommends for building and utilizing panels for market research, recruitment methods, and ensuring accuracy and availability.

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Innovate Podcast Series Episode 2

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Lisa and Mark dive into the perception of potential sample fraud, followed by a discussion of overall expectations about sample quality from buyers and what kinds of questions the industry is asking.

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Webinar: Not Everyone Values Quality

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Mark Menig, CEO of TrueSample and Lisa Wilding-Brown, CRO of Innovate, explored various strategies to help research professionals navigate the challenging landscape of online sample quality.

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Quality Isn't Expensive, It's Priceless


Since the inception of our company several years ago, our philosophy has focused on layering in dozens of mechanisms to thwart online malicious behaviors. These layers are dynamically changing..

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Innovate Podcast Series Episode 3


In Episode 3 of the Innovate Podcast Series, Lisa and Mark discuss the recent spike in fraudulent activity affecting online publishing and advertising, and the impact it is having on market researchers.

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