The High Impact of Low Trust in Market Research

Watch the Webinar Replay Here

Play Webinar

Trust is the ultimate currency in market research.  Unfortunately, our industry has treated participant trust as an endless commodity, only to realize it is finite and depleting quickly. Dwindling participation rates coupled with increasing consumer reluctance to share information led to the production of the global GRBN Trust Survey for 2018.

In an encore presentation of their CRC presentation, Andrew Cannon (GRBN) is joined by Lisa Wilding-Brown (InnovateMR), Leigh Smith (Synchrony) & Lisa Cooper (RTI) to discuss the results of the 2018 Trust Survey run by GRBN.

In this webinar you will learn:

  1. How best to respond to low trust in the market research industry. 
  2. The steps that can be taken now to work towards a better participant experience.